Educated as a journalist at the Danish School of Journalism in Århus and at the daily newspaper Politiken, Frank Undall established the company Newsline A/S February 1st 1979.
Operating as a one-man-company for some years, Newsline A/S originally syndicated articles and features to foreign newspapers and magazines in Sweden (Arbetet, Östra Småland), Norway (Dagbladet, Vi Menn, Dagens Næringsliv), Scotland (Scottish Daily Record), UK (Daily Star) and California (Daily Star).
B2B & B2C
Around 1980 Frank Undall became one of the first in Denmark to work as an independent within a professional turnkey production of Customer Magazines. Clients were well-established companies like Bikuben (banking), Royal Copenhagen, IBM Denmark A/S, Novell Denmark a/s, Nordania Leasing A/S, DSB Gods (Danish Railways) and American Express (lifestyle and travel magazine Impression). Business was good and Newsline A/S had its peak of employees in 1989.
Worth a mention are 17 years of experience and responsibility for a variety of information and event organisations working within exhibitions and fairs at Forum Copenhagen. Frank Undall was Head of Information for Forum Copenhagen and for the Sixdays Races. Tuula Undall took service to a higher level as Head of Information for Art Copenhagen, Bogmessen (book fair) and others.
Strategies & Crisis
1997-2000 Newsline activities included developing and implementing of communications strategies for companies like CSC, including suggestions for the sponsoring of Bjarne Riis’ cycling team. At the same time Newsline also had four years of PR management for another bicycling team – The Team fakta.
From 1985-1988 Frank Undall was Head of Information in Tour of Denmark races along with responsibility in 1988 for the Cutty Sark Tall Ships Races when the event was in Copenhagen.
Newsline A/S also specialises in Crisis Management with “a masters degree” from a serious crisis in Sweden. This job was involving 81 billion SEK from pension funds and the reputation of the Swedish Riksdagen but was solved to the absolute benefit of our client.
Tuula and Frank Undall produced, developed, published, (and suffered from the losses), the Coffee Table Magazine Ladies Golf. This was the first golfing Magazine aimed towards females in the Nordic countries.
The leading Danish financial daily, Børsen, was for almost seven years the pink canvas for Frank Undall. Every Friday he had two full pages targeted
at Danish decision makers, where the most business interesting articles on the global golf industry was published. 2008 involved organising the Grand Opening of Lübker Golf Resort in Denmark, at that time the largest resort of its kind in Scandinavia. 40 international journalists from 11 countries participated in the Grand Opening, and GOLF Magazine in USA published in its January 1st 2009 issue that Lübker Golf was designated “Best New International Golf Course 2008”.